Online casino revenue to exceed $ 7.7 trillion by 2026
The volume of the online gambling market in 2019 amounted to $ 4.583 trillion, by 2026 this figure reached $ 7.742 trillion. The average annual growth rate from 2019 to 2026 is estimated at 7.91%, as stated in the Brandessence Market Research and Consulting report. For the current state of the industry in New Zealand and the world.
Top New Zealand’s online casinos
1. Jackpot City
2. Spin Casino
3. Cosmo Casino
4. Royal Vegas
Future of online gambling
Analysts predict that the online casino market will grow significantly due to a number of factors. The study provides a critical look at the online gambling market, segmenting it by casino type, player type, and location. In the current period, the market can be clearly divided into live casinos, slot machines, bingo, and others. Besides, it divides depending on the preferences of the end-user, into two groups: those who play from a smartphone and those who play from a PC.
The key factors that will influence growth over the next five years are the proliferation of smartphones, Internet use, and the availability of low-cost mobile betting apps. People have bought a total of 1.5 billion smartphones worldwide in 2016, according to a report by the Internet Innovation Alliance. The penetration rate of smartphones in the United States by the end of 2021 should be 72.7%. At the same time, the segment of De occupied 45.76% of the market two years ago, in 2019.
According to the American Gaming Association (AGA), in 2019 there were only 2.8 thousand active sites on the Web that offered bingo, poker, and lottery to users. The easy availability of Electronic Gaming Devices (EGDs), technological advances, and the presence of leading gaming providers will provide significant researches in the market of online gambling through 2026.
How COVID-19 affected gambling?
The situation with the COVID-19 pandemic has also influenced the increase in demand for online gambling around the world. The rise of digitalization, coupled with the availability of secure digital payment options, and increased research and development in technology around the world, is also driving the market growth.
Sports betting will continue to dominate the typical online gambling segment. Their share in 2019 was already 54.23% of the total market volume.
Who is an average online casino player?
How old is the average player? Where in the world do they play the most? How many women are there? The more difficult a question is to answer, the more important it can be in creating a portrait of your audience. Get to know your players better thanks to our survey of the audience of the iGaming industry in a number of legal jurisdictions. It was prepared by Slotegrator’s specialists based on data for 2020.
Online casino betting is a dynamic, fast-growing, and lucrative industry. New innovations appear regularly. They are changing regulations around the world make it one of the most attractive businesses, where every day brings a new challenge or new opportunity. Most importantly, the industry’s global revenue will reach $100 billion over the next five years.
Who plays at casinos?
After the events of 2020, when the iGaming industry was affected differently than many others and even took advantage of the closure of land-based casinos, now is the right time to open an online casino. But despite the fact that online gambling is a unique industry, one basic principle of doing business works the same for gambling, trading, music, fashion, and any other business. Therefore, to be successful in it, you must know your client.
What is the average age of a player in the UK? And in New Zealand? Australia? Who is more: men or women? What about education and income? Where in the world do they play the most?
A clear understanding of the segmentation and targeting is especially important. Most likely, it’s necessary for new enthusiasts who are just launching their online casino platform and integrating gambling software or betting platform. Read on to find out more about the global online casino audience in 2021.
Does a perfect player exist?
There is no single portrait of the average player. But while the details vary from country to country, these two facts tend to be common to online casinos and sportsbooks. The players are often men between the ages of 18 and 35. At the same time, the difference between the shares of women and men is small, only about 1%
The same trend is observed among land-based casino players, but in the online space, it is more obvious. A detailed study of Canadian players showed that 58% of land-based casino visitors are men. However, 78% of online casino users are men. A 2017 GeoPoll study found that 69% of Kenyan men and 44% of women had bet on sports. This figure rises significantly when it comes to gambling among young people. Since 77% of men aged 25 to 34 have ever played, and about 60% of them play once a week.
In terms of age, older players, especially those who are 60 and over, prefer land-based casinos. Although this statistic may change as older generations will spend more time at home with technology in the future than they do now.
A 2019 UKGC study shows that online gambling engagement among women and men is increasing. With 25% of men and 17% of women surveyed playing in the past four weeks, both of which are up 2% from the previous year.
Men or Women?
According to the popular Journal of Industrial and Intelligent Information, Chinese players are more likely to be men than women. In addition, just over 50% of players in China are under 35 years old, 37% of those surveyed are between 36 and 50 years old, and 9% of players are 51-65 years old. Their educational level is usually lower.
Gambling is extremely popular in Canada. As a result, six out of 10 residents of the country are involved in some kind of gambling activity. The University of Lethbridge studied that, 70% of players are between 18 and 39 years old, among them, 47% are between the ages of 20-29. There are significantly more men who play in online casinos: their share is 82.4%.
In Australia, the percentage of male players is higher than their share in the general population. According to a 2017 study, while the male population is only 49%, 54% of the players are men. At the same time, women gamblers in Australia are 45.8%, although their share in the population is 51%.
While online gamblers are indeed most often young men, a huge number of gamblers are still in other age categories: in many countries, they are people over 60, and in many legal jurisdictions, the number of female gamblers is growing. The iGaming audience is quite large, and even small demographics are of great importance.
The bonuses are what you see first when you visit a casino site. This is exactly what they are made for. Online casinos have to attract customers in order to get the profit. It’s an obvious business scheme. However, the offerings are not so bright and shiny as they seem.
The typical welcome bonus work
As a rule, the first bonus is the most attractive. Let’s assume it implies giving you a 100% deposit and a number of free spins, say 20. However, these spins are not actually free as you make a deposit first.
All in all, you have to understand how the process is going. So, you deposit the first minimum sum. The bonus gives you 100% of your bonus up. It means your balance is double. For example, you deposited $20 and got $40 in the end. Additionally 20 extra spins for a particular game.
Then you have to meet the wagering requirements. Hopefully, you have read them all preliminary. The idea of the terms is that you won’t be able to withdraw the money until you play your bonus through. That means your 20 extra spins and the rewarded $20.
It’s advisable to set the smallest bet during the bonus rounds because you don’t really notice at which moment your balance is not sufficient anymore. It may occur even before you’ve met the requirements. For example, you haven’t spun the 20 rounds, but you have already run out of your budget. So, in order to withdraw, you need to deposit again and play until you complete the requirements.
There are other types of promotions, of course. Most of them include the rewards in the form of cash, spins or points. Rewards system is unique in every online casino. Consequently, each casino has individual bonus T&Cs. That is why it’s highly recommended to read the terms. The requirements can be really excessive that you can even regret that you’ve used the bonus. To tell the truth, the experienced players don’t use bonuses at all, and don’t advise it. They know the consequences based on their own experience.
Wondering if it’s real to win money with just simple games? To tell the truth, yes, it is. The online games function just like sports betting. All you have to do is to place a bet, and if it strikes, you win! Of course, it is not so easy. You have to consider several things before you start playing: licensing, fair play, game rules.
Starting with the first point, all the real online casinos are obliged to have a licence. This is kind of approval for the activity they do. The most popular licences are issued by MGA, UKGC, Curacao, Costa Rica. If you notice at least one of these licences at an online casino site, congrats! You’ve come to the right place.
The fair play refers to the games. In a word, the games should be all fair and have absolutely random results. For the fact that online gambling is a totally random activity, the casinos must implement a Random number generator to all the games in the lobby. Besides, there are special authorities that check if the games are fair and real. These are the famous eCOGRA and Independent Auditors. Usually you can see a relevant report of the tests on the casino websites.
And, finally, you should understand that it is extremely important to know what you are playing at. The real big win depends on your knowledge, practice and. of course, RTP. The latter is the percent of money that you take back to your pocket. Basically, the RTP of a good game must be over 95%. Remember, the higher the RTP, the more you win.
Summing up, the online games at casino websites are real. You really can win money with games. But don’t treat it like your main income. Otherwise, you will become gamble addict. All in all, just keep in mind that fair online casinos with money real games must have a licence, fair results certificate and high RTPs of games.
It comes from the bad experience caused by frauds that gambling sites are not trusted. In fact, online casinos are safe. You can absolutely trust them. Though you can’t trust the fraudulent sites, it’s true.
It’s not actually hard to spot a fraud. I’ll give you some hints on how to avoid them. Try to remember and apply the ‘rules’ whenever you search for a new casino site to try out.
License is the main and first thing to check on the gambling website. Every respected online casino should obtain at least one official license. It serves to prove that the site is operating correctly, doesn’t cheat on games and mistreat payers. The most prominent licensees are MGA, UKGC, Curacao.
If the gambling page doesn’t contain any info about the company name and licenses, it’s probably a fraud. Be aware.
The certificates are another proof of trusted online casinos. The games should be random, as we know. There are special authorities that are responsible for the exact testing of games. They carry out examinations constantly just to assure that all games are randomized. The authorities are known as eCOGRA and Independent Auditors.
Again if you don’t see a sign of the mentioned testing bodies, then you probably face a fraudulent casino.
Safety in an online environment is what each player seeks for when signing up. Everyone must know that their data is in a safe place (if we can call it on the Internet). Still, online casinos are obliged to provide total safety of the banking and personal info. No one wants their money to slip away from the bank account.
It’s your decision to trust or not to trust online casinos. You can’t really be sure that the selected site won’t pay you out. The only thing you can do is to check the gambling site for licensing, certificates and security. Besides, remember to search for real comments from gamblers. The information as a whole will give you a total impression on the online casino.