Seeing how much profit online casinos make, you’ve probably got a thought of opening your own. It may seem easy to accomplish, but make up your mind only after you read the post till the end. The fact is you have to consider many issues starting from game providers and ending in banking management. The own gambling service requires a lot of attention and, of course, money. If you thought it would be cheap, you were dead wrong. I’ll show you all the aces now, you’d better have at least a million dollars in your bank for this business. The more, the better, though.
So, for the beginning you need to determine which software providers you are going to have in the games lobby. Will they be only slots or table games, or each category with live games in addition. Depending on your budget you can have as many providers as you wish. I recommend dealing only with the most trusted like Microgaming, NetEnt or Evolution Gaming. However, keep in mind that prices vary depending on their experience and level of service. Don’t be fast with the decision. Compare all the suppliers’ offers and make up your mind carefully. The choice of providers impacts on popularity of your online casino.
The licence is the obligatory thing to have if you want your customers to trust your casino. It shows your legit status and proof of fairness. So, don’t be mean at this point and remember that a good licence has a big cost. If we take the most reputable MGA licence, you’ll have to pay about $150,000. If it’s too much for you at the moment, try to request for the licence from Costa Rica or Curacao authorities. Their price is approximately $30,000. No matter which licensee you choose, you have to give them all the info and docs that they require.
Next step is to connect payment options with your casino site. Choose the methods widely used in most countries. For example, if you add the credit card option, you already have 80% of potential customers as the banking cards are the mainly preferable option for depositing and withdrawing. Additionally, set up e-wallets because many users like them for their instant transactions. Search for the money processing online services. This step won’t cost very high.
The much needed step for any kind of business is marketing. Surely, all types of advertising and affiliation will help you to get more customers. Make up a marketing strategy for this point hiring the top masters in the field including SEO managers. They know how to promote your online casino and attract more visitors.
Dealing with difficulties
At this point you have to predict and prevent troubles. You should think about the security system of the site to guard your casino’s flow of information and transactions. Besides, your support team must be very qualified and multilingual in order to help customers with all questions. In fact, good support is one of the main criteria on choosing the online casino to join. Think over promotions programs. Most players, especially newbies, fall for good bonuses with less wagering requirements. For the perspective, think about mobile representation of your casino. It’s an advantage to play games on the move while using the mobile app or browser version.