Seeing how much profit online casinos make, you’ve probably got a thought of opening your own. It may seem easy to accomplish, but make up your mind only after you read the post till the end. The fact is you have to consider many issues starting from game providers and ending in banking management. The own gambling service requires a lot of attention and, of course, money. If you thought it would be cheap, you were dead wrong. I’ll show you all the aces now, you’d better have at least a million dollars in your bank for this business. The more, the better, though.
So, for the beginning you need to determine which software providers you are going to have in the games lobby. Will they be only slots or table games, or each category with live games in addition. Depending on your budget you can have as many providers as you wish. I recommend dealing only with the most trusted like Microgaming, NetEnt or Evolution Gaming. However, keep in mind that prices vary depending on their experience and level of service. Don’t be fast with the decision. Compare all the suppliers’ offers and make up your mind carefully. The choice of providers impacts on popularity of your online casino.
The licence is the obligatory thing to have if you want your customers to trust your casino. It shows your legit status and proof of fairness. So, don’t be mean at this point and remember that a good licence has a big cost. If we take the most reputable MGA licence, you’ll have to pay about $150,000. If it’s too much for you at the moment, try to request for the licence from Costa Rica or Curacao authorities. Their price is approximately $30,000. No matter which licensee you choose, you have to give them all the info and docs that they require.
Next step is to connect payment options with your casino site. Choose the methods widely used in most countries. For example, if you add the credit card option, you already have 80% of potential customers as the banking cards are the mainly preferable option for depositing and withdrawing. Additionally, set up e-wallets because many users like them for their instant transactions. Search for the money processing online services. This step won’t cost very high.
The much needed step for any kind of business is marketing. Surely, all types of advertising and affiliation will help you to get more customers. Make up a marketing strategy for this point hiring the top masters in the field including SEO managers. They know how to promote your online casino and attract more visitors.
Dealing with difficulties
At this point you have to predict and prevent troubles. You should think about the security system of the site to guard your casino’s flow of information and transactions. Besides, your support team must be very qualified and multilingual in order to help customers with all questions. In fact, good support is one of the main criteria on choosing the online casino to join. Think over promotions programs. Most players, especially newbies, fall for good bonuses with less wagering requirements. For the perspective, think about mobile representation of your casino. It’s an advantage to play games on the move while using the mobile app or browser version.
While you search for the online casino, you might have noticed that all of them are practically the same. It applies to games library, offers section, banking options and even overall layout with general ‘About us’ articles are almost identical. Sometimes they have no other difference except for the name.
The fact is the gambling sites are operating within one and the same owner company. But don’t exaggerate. It doesn’t mean that all online casinos found in the world have one owner. There are many companies, they are different with their unique service and regulations. It happens easily. One single owner creates a casino, then he widens the borders and opens another one and so on. The similar online casinos are called sister-sites.
Here are a few examples of the identical online casinos:
- Genesis Group owns Casino Planet, Kassu, Spinit and etc.
- LeoVegas Gaming operates LeoVegas, Slot Mob, Pink Casino.
- MT SecureTrade is the head company of Guts, Cashmio, Rizk, Dunder and others.
Is it safe?
You need to know that sister casino sites are equally trustful. Several online casinos with one owner don’t mean that they are fake. The owner company just wants to have more customers by implementing new casinos.
The same gambling sites work according to their company regulations. They provide the same safety and overall service including the support centre. In fact, the support team is one for all the casinos in a holding. If you ever refer to a call centre, the first question will be: what online casino do you play at?
There are a couple of disadvantages with the sister sites. First, each similar site is a separate entity on the whole. So, if you want to join another site of the same owner, you will have to pass the registration step once again. There is a beneficial point too. Signing up to each sister site you will still get the welcoming bonus. The second disadvantage is banning. If you get banned by one site in the holding, prepare for the blocked access to the other similar sites.
Challenging feelings of excitement, risk, adrenaline and sudden relief are what you get at an online casino. Gambling is a tricky thing but once you get paid, you want more and more. Just imagine your mind getting a portion of such thoughts. This is exactly what an online casino is about.
Equal to a land-based version, online casinos work in virtual reality. They pay out real money though. Hundreds of games, bonuses, and on-time support in live chat are the principles of successful online gameplay.
Of course, the indispensable constituent of gambling is money. As you can understand, the transactions are virtual too. We all have bank cards in the modern world. So, it’s simple as never to enter your credit card data to make a deposit. Same is for withdrawal. The cards are not the only solution for money transferring. If you don’t want to show your bank credentials, just choose another option like e-wallet, bitcoin, bank transfer or even cheque delivery.
You may not worry about safety problems. Online casinos have already cared for security of your data on the net. No matter what you do: register, make a deposit, bet, request for withdrawal or verify account, stay assured. No one will get your personal data.
The overall process of gambling starts when you deposit money into the online casino. This money gives you chances to play games. Then you need to choose a game. The easiest type is slots. But most profitable is video poker. During the gameplay you bet a part of your money and follow the rules of the chosen game. If you lose, make another bet. If you win, go to the banking page to get paid.
To do this, you need to enter the “Cashier” section of the selected casino. In the “top-up” tab, the size of the minimum deposit for each payment system will be written.